Walt Disney World’s Wide World of Sports is getting a new name (sort of) as well as a technological upgrade, according to Disney. The complex is going to take on the name of one of Disney’s subsidiaries and become the ESPN Wide World of Sports Complex.
Plans call for millions of dollars to be invested in new electronics such as multiple high definition cameras, Jumbotron screens, an enhanced audio system and a video uplink with ESPN headquarters. Also, guests at any of the on-property Disney Resorts will be able to watch certain sporting events taking place at the complex from the comfort of their rooms.
The changes are set to debut in February 2010 for the complex which boasts around 220 acres filled with such facilities as the Baseball Quadraplex, the Champion® Stadium, the Hess® Sports Fields and Jostens® Center to name a few. An estimated half a million athletes perform their annually with another 1.5 million spectators watching them.
ESPN was launched in 1979 but came under the Disney umbrella in 1995 when the company purchased ABC. Since then some brand mingling has taken place, but this will be the first full-fledged collaboration between the parks and the network.