Toy Story Double Feature in 3-D Gets Extended Run

by All Things Mouse Staff on October 14, 2009
Disney Movies

Theaters around the country have been given the green light by the Disney Company to continue showing the 3-D double feature of Toy Story and Toy Story 2 . The two movies, which have been remastered to include 3-D effects, were originally slated to run for only 14 days.

The films took a 38% drop in their second weekend, but still managed to rake  in over $22 million in ten days.  Obviously, this was enough money to keep the double feature, designed as a promotional vehicle for the 2010 release of Toy Story 3, on the big screen.

No one would consider the box office results so far as outstanding, and, of course, they are not anywhere near what the films did in their original release. But then these movies have already been paid for by the company (except for the 3-D affects and the promotional costs). Also, by continuing their run, it keeps a family friendly option open during Halloween time, which is normally filled with horror flicks.

If you have not had the chance to revisit the toy box yet, you still have an opportunity!

Walt Disney World Official 2015 Birnbaum's Guidebook

Walt Disney World Official 2015 Birnbaum’s Guidebook

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