Test Track, the high-speed thrill ride experience located in Epcot of Walt Disney World, will be re-imagineered following a sponsorship renewal announced last week by Disney and General Motors. Plans unveiled along with the sponsorship announcement call for the ride to be centered around the concept of auto design for the GM flagship brand Chevrolet.
Currently, Test Track riders are treated to a multitude of automotive testing displays as they wander through the queue area of the ride. From there, they view a short informational and entertaining video informing them that they will be riding in a test vehicle. Then, it is time to buckle up as guests are led into those test vehicles where they are subjected to several vehicle assessments ranging from handling to environmental factors before heading out on the open track for a loop around the building at up to 65 MPH.
Apparently, the re-imagineered ride will leave the current vehicle ride much as it is. The changes will come in the queue area before the actual ride begins. At the “Chevrolet Design Center at Epcot,”guests will find concept cars and model vehicles and will themselves “become” automotive designers at interactive work stations.
“We are excited to renew our long-term alliance with General Motors,” said George Aguel, Senior Vice President, Corporate Alliances for the Walt Disney Company. “This unique agreement extends collaboration between two of the most recognized brands in the world, a relationship that spans over 30 years. The re-imagined Test Track Presented by Chevrolet will continue our shared goal of providing unique and innovative experiences that engage Disney guests in exciting and interactive ways.” “
“As a global brand, Chevrolet is looking forward to welcoming Guests from around the world to the re-imagined Test Track,” said Joel Ewanick, Global Chief Marketing Officer for General Motors. “The best of Disney and the best of Chevrolet will come together to bring Guests an immersive experience in the design process of the vehicles they see on the road today and will see in the future.”
According to Disney, Test Track will close down in late April for the changes. Current plans call for the new ride to be up and running by the fall of 2012.