The Disney Company has announced a new campaign – “Show Your Disney Side.” In addition, a new website has been established in order to promote and facilitate the campaign.
This new campaign was unveiled on the Disney Park Blog late last month. The text of that announcement follows:
Beginning today, you’ll be hearing a lot more about the idea of showing your Disney side – the side of you that says “yes” more often, laughs louder and lives life to the fullest. It’s the side of you that embraces fun and comes out to play the moment you step through the gates at Disney Parks.
Everyone has a Disney side. And this morning, Disney Parks Blog readers are among the first to see our premiere television spot featuring one family’s galactic Disney side.
Along with the video, we also just launched a new destination – DisneySide.com. At the site, you’ll be able to share your own Disney side with the world and see what’s being posted and talked about online. You can also share with the hashtag #DisneySide across our social channels, including Twitter, Vine, Instagram, Google+ and Facebook.
So, what’s your Disney side?
Additional information on the opportunities available with “Show Your Disney Side” may be found on the sites website.