“Limited Time Magic” is the special events campaign theme for the Disney Parks in 2013. The theme was announced back in October of 2012 and features short windows of special events centering around a specific theme.
These windows can range from just a few days to a couple of weeks. However, most are relatively short in length giving guests a limited opportunity to enjoy the events created for that theme.
When first announced, Disney described Limited Time Magic with:
“Every week, Limited Time Magic will surprise and delight you in fanciful and unexpected ways. New entertainment, a special culinary treat or an imaginative encounter will pop up—and then disappear just as the next opportunity arises.”
One such example of a Limited Time Magic theme was Long-Lost Friends Week held at the Magic Kingdom of the Walt Disney World Resort from January 21-27, 2013. During the week, guests were treated to Classic Disney characters offered in special meet and greets throughout the park. Some of the rare characters seen included Clarabelle Cow and Horace Horsecollar, Robin Hood and Friar Tuck.
February Limited Time Magic themes at the Walt Disney World Resort are currently scheduled to include Countdown to Super Sunday running from February 1st through February 9th and True Love Week. As one might guess, True Love Week centers around the theme of Valentine’s Day and is to be offered February 11th through February 17th.
Disney offers this tagline for True Love Week:
“True love is in the air at Walt Disney World Resort as fairytale princesses unite with their princes, Cinderella Castle gets a romantic nighttime makeover and “happily ever after” becomes reality. It all happens February 11 to February 17, 2013 during True Love Week, part of Limited Time Magic at Disney Parks.”
Disneyland Resort is also taking part in Limited Time Magic. From February 8th through February 11th, the resort is celebrating the Lunar New Year. From the 11th through the 17th, it is also True Love Week just like at Walt Disney World.
For more information on these and other related events, see the official Disney Limited Time Magic site. Planning a trip to Walt Disney World or Disneyland, consider checking out the Disney Park Hours page here on All Things Mouse!