The Diamond Edition of Snow White and the Seven Dwarfs has topped the the video sales charts in its first week of release. This feat from a 70 year old movie is owed mostly to the combination packaging of a standard DVD with a Blu-Ray disc.
Most consumers do not yet own a Blu-Ray player, but Disney has banked on the thought that the combo sets will sell anyways. Giving them both discs allows buyers to watch the movie now on DVD, and have the Blu-Ray for the future when they may own the right player.
Snow White was originally issued in 1937 achieving many records in doing so. At release, it was the highest grossing film of all time, and was the first full-length animated color picture produced in the United States. Adjusted for inflation, the movie still ranks as the highest grossing animated film ever.
As for Blu-Ray, its use has been slowly gaining ground on the traditional DVD by offering high definition video. Standard DVDs do not really offer enough storage space to produce the High-Def results, and Blu-Ray also utilizes more advanced audio and video codecs to achieve the stunning almost pixel-perfect clarity.
Sales of the Snow White and the Seven Dwarfs collection will almost certainly trail off, but we can assume with its success, similar packages for other Disney favorites will be offered in the near future.
For comparison, below is a video someone did showing the differences between the standard and Blu-Ray version of Snow White.