Disney Park’s newest marketing campaign “Let the Memories Begin” is in full-swing today with the premiere of The Magic, The Memories, and You! projection show on the structure of the It’s a Small World building in Disneyland of California.
This premiere tonight will add the west coast theme park to the celebrations already underway at the Walt Disney World Resort of Florida. The Magic Kingdom of Disney World debuted the new show on Cinderella Castle earlier this month.
The shows place high-power projections of pictures and animations on the structures themed to the new marketing campaign complete with a new musical track. Initial details of the campaign as well the new show were announced last September.
Disney uses photos taken that day in the park through the Disney PhotoPass system. This system uses Cast Members to take photos of guests in picturesque spots throughout the park which they can then obtain prints of, or even a cd full of all of their pics. Now Disney is taking up to 500 of the snapshots amd projecting them along with the animation up onto the structures. Of course, Disney is offering guests the option of declining the use of their image for the show.
Those lucky enough to be in Disneyland tonight will have a few opportunities to catch the show. A special preview will be offered at 6PM, with the regularly scheduled show at 7:30 PM. Current additional day schedules have the show appearing at 7:30 PM Monday through Thursday and at 8PM and 9:10PM on Friday, Saturday and Sunday.
Thanks to lmcaldwell72 who provided the video above.