From the category archives:

The Disney Company

During a press event held in New York City  on September 23, 2010, the Disney Company announced its new campaign theme for park celebrations and marketing.

Called “Let the Memories Begin,” the campaign’s biggest effect will culminate in a new night show at both the Magic Kingdom of Walt Disney World as well as at Disneyland. It involves larger than life projections on either Cinderella Castle at the Florida based theme park, or on the It’s s Small World structure at Disneyland.

The new show is slated to be in addition to the fireworks and/or parades that already regularly occur at the parks.  In fact, the technology expands on the projections already used on the aforementioned structures during the fireworks. Continue reading “Disney Announces Let the Memories Begin Campaign” »

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It has been announced by the Disney Company that less than two months into its “Give a Day, Get a Disney Day” volunteer initiative, already over 600,000 individuals have either completed or signed up for the program.

Under the terms of the program, individuals can sign up for an approved volunteer opportunity and complete a day of service with that organization. In return, Disney will give them a one-day park pass to one of the parks at Walt Disney World or Disneyland.

The 600,000 already participating is an amazing figure since the company only allowed for 1 million tickets in the program.  Of course, excitement is always the greatest in the beginning, so it is possible that the growth will slow throughout the rest of the year keeping 1 million slightly out of reach. Continue reading “Disney’s Give A Day, Get A Disney Day Over Half-Way Mark” »

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Magic Kingdom’s Magic Carpets of Aladdin

by All Things Mouse Staff on January 15, 2010
Disney StoresThe Disney Company

The Magic Carpets of Aladdin located in the Magic Kingdom of Walt Disney World is a ride suitable for you and the little ones in your party. Similar in design to Dumbo The Flying Elephant in Fantasyland, the Aladdin ride has sixteen ‘carpets’ that are waiting to let you take flight over Agrabah.

Each carpet seats up to four individuals with controls in the front seat which allow riders to control the height at which the carpet flies. At the head of each carpet is the magic lamp insuring a magical ride for everyone. All of the carpets rotate around the center for around 80 seconds before coming to a soft landing allowing guests to exit the ride. Continue reading “Magic Kingdom’s Magic Carpets of Aladdin” »

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Famous Disney Icon Used As College Mascot

by All Things Mouse Staff on January 3, 2010
The Disney Company

Those that took some time on New Year’s Day to watch the Tournament of Roses Parade or the Rose Bowl Game may have gotten a glimpse of one of Disney’s most iconic characters in an unexpected role.

For decades now, the University of Oregon’s mascot has been none other than Donald Duck.  But what is more interesting is the story behind the (eventually) legal use of Disney’s #2 cartoon character. Continue reading “Famous Disney Icon Used As College Mascot” »

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As Disney lovers awoke to their first morning of 2010, one thing many may want to remember is that today marks the official launch of Disney’s ‘Give A Day, Get a Disney Day!’

As we first announced in October, the Disney program aims to get a million people to volunteer in an approved program for a day, in return for which they will be given free admission for one day to a Disney park of their choice (in the United States).  Of course, several stipulations apply. Continue reading “Disney Initiates ‘Give A Day, Get A Disney Day’” »

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Roy Disney Passes Away At Age 79

by All Things Mouse Staff on December 17, 2009
The Disney Company

Succumbing to a year-long battle with stomach cancer, Roy E. Disney passed away yesterday, December 16, 2009 at age 79.

Roy was the nephew of Walt Disney, and the only son of Roy o. Disney, the two brothers that started the Disney Company in 1923.

(Below is a short interview of Roy Disney.  Thanks to ClassicThemeParks for providing it.)

Graduating from Pomona College in 1951, Roy immediately went to work for the Disney Company as an assistant director and producer.  In 1967, shortly after his uncle Walt passed away, Roy was elected to the company’s Board of Directors. He also remained an executive of the company until 1977, when he resigned due creative differences. Continue reading “Roy Disney Passes Away At Age 79” »

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Disney Posts Larger Than Expected Profit

November 12, 2009

The Walt Disney Company managed to increase its revenue and profit more than experts had predicted according to financial figures released today for the third quarter. Based on a strong performance from its cable businesses, revenue for the last quarter was $9.87 billion which is a 4.5% increase.  The cable arm posted a 14% increase [...]

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Disney Stores In Line For A Makeover

October 13, 2009

It appears the Disney Company is planning a little remodeling of its 340 Disney Stores in the United States and Europe.  Perhaps “little” is not the word for it, at an estimated price tag of $1 million per store, massive is probably more appropriate. With an aim to tech-up the place, al a Apple’s Steven [...]

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18 Years of Winnie the Pooh Legal Battles At An End

October 8, 2009

Late last month, a federal judge granted the Disney company’s motion to dismiss a copyright and trademark infringement claim brought against it by the family of Stephen Slesinger.  In doing so, over 18 years of legal battles between the two may be over. Stephen Slesinger was a pioneer in the entertainment industry in the first [...]

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