Disney Parks announced a few days ago that 2009’s “What Will You Celebrate?” campaign is going to be replaced next year with one that invites everyone to volunteer in their community. The “Give a Day, Get a Disney Day” aims to reward those individuals who donate their time (at least one full day) to an approved program. In exchange, Disney will give them a one day park ticket.
Disney will be working with the HandsOn Network to identify eligible opportunities in an individual’s community. Many of the programs will be geared towards projects entire families will be able to work on together, a very Disney-esque approach.
“In 2010, we want to recognize and add one more reason for celebration: the contributions people make to their communities every day,” said Jay Rasulo, chairman of Walt Disney Parks and Resorts. “We want to inspire 1 million volunteers – people who will invest time and energy to make their own communities and neighborhoods a better place.”
The HandsOn Network is billed as the nation’s largest volunteer network and part of Points of Light Institute. HandsOn Network has 250 on-the-ground volunteer action centers across the country and connects volunteers to more than 70,000 nonprofit agencies.
Giving away a million park tickets is a bold step for the Disney franchise. It certainly positions them as a company who values the importance of community and the benefits that a good volunteer organization can provide to those projects and individuals in need.
Those interested will be able to sign up at www.DisneyParks.com after January 1st. Eligible volunteers must be at least 6 years of age. For more information, please visit the aforementioned website. We will also have additional details here at All Things Mouse as we get closer to the programs official launch.